Most years, one of the Columbia area’s biggest fundraising events brings a sea of pink. This year the sea will be more like a steady rain: pink drops all over for a month.

The 30th annual Walk for Life and Famously Hot Pink Half Marathon are going virtual as Prisma Health Midlands Foundation continues its effort to support Prisma Health Breast Center.

The event, which began with just 200 people at the first Walk for Life, has grown to include thousands of walkers and runners each year, raising nearly $11 million over 29 years for Prisma Health Breast Center.

“We’ve seen an outpouring of love from our community and beyond over the years, and we feel like our participants are family. We put them first,” said Dawn Hunt, 2020 event chair. “Many who participate in Walk for Life and Famously Hot Pink Half Marathon have immune systems that have been affected by cancer. In consideration of the anticipated ongoing COVID-19 public health emergency this fall, we don’t want to put anyone’s health at risk by gathering in person this October.”

Participants register as usual to walk or run a half marathon, 5K or 10K. But instead of gathering in person, registrants will walk or run in their favorite location, on their own time.

Registration includes a shirt, bib and sticker. Half marathon registrants will receive a bib, finisher’s medal and a finisher’s certificate. Breast cancer survivors will receive a special surprise.

“The virtual event gives us an exciting opportunity to be creative in our planning as well as expand our reach and connect with more people locally, nationally and beyond,” said Hunt.

Registrants are encouraged to wear the event shirt, lace up their shoes and walk or run in their favorite, safe place and to post photos of their walk or run and use the hashtag #Pink4Prisma. Registration fees are donations that will help patients and families at Prisma Health Breast Center.

“After 30 years, we’re just getting started,” said Samuel Tenenbaum, president of Prisma Health Midlands Foundation. “The virtual Walk for Life and Famously Hot Pink Half Marathon will give us a chance to come together, just in a different way. We know we’ll still feel the love and support from so many in the virtual space. Although we can’t be together, we’ll still feel like we’re together in the fight against breast cancer.”

For the latest information and to register, visit

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