Members of the Greater Lexington Chamber and Visitors Center welcomed Wayback Burgers into the community Wednesday morning. Owner John Rackus cut the ribbon at the store alongside his son, who also works at Wayback.
Even though Rackus had retired from his former hotel management career, he said Wayback’s concept interested him. “I decided it was boring being retired,” he laughed. “So I came out of retirement and decided to look at Wayback. The culture of the company is what brought us into it.”
The new restaurant, located at 5230 Sunset Boulevard in the Lowe’s shopping center, evokes a vintage vibe with a modern edge. The short red stools around a curved bar top seems like customers are stepping into a nostalgic hometown diner. Then, the open floor plan of the store with a high ceiling provides a contemporary feel.
The franchise’s concept goes “way back,” according to Rackus. “They wanted to bring in that product of a fresh hamburger, never frozen, 100 percent ground beef,” he said. “We don’t cook it until it’s ordered at the cash register. Everything is homemade, everything is fresh.”
Wayback’s burgers include options like the Rodeo – made with a double patty, cheddar cheese, a crispy onion ring and bbq sauce, and the Carolina – a double patty with American cheese, chili, slaw, mustard and onions. “You’re going to need some napkins to eat these,” Rackus’s wife, Marie, added.
In addition to burgers, the restaurant also offers chicken tenders, hot dogs, o-fries (a side of mixed onion rings and fries), ice cream sandwiches and hand-dipped milkshakes. Rackus said they have developed a large number of regulars, but new customers continue to hear about their store. “It’s mostly been spread by word of mouth. They come here and love the product, love the service, and tell their friends,” he said.
The restaurant is open from 11 a.m. to 9 p.m., seven days a week. More information about Wayback including a full menu can be found at waybackburgers.com.