Covelli Enterprises, the largest franchisee of Panera Bread, is partnering with Autism Speaks throughout April for its ‘Pieces of Hope for Autism’ campaign. Panera Bread will sell cookies frosted with blue icing shaped like puzzle pieces to honor Autism Awareness Month.
Beginning Monday through Apr. 30, proceeds from all ‘Pieces of Hope’ cookie sales will be donated to Autism Speaks. The puzzle piece shaped cookie was designed to represent the symbol for autism and will be sold in all 26 participating Covelli-owned and operated bakery-cafes in South Carolina and Georgia.
Since 2010, Covelli Enterprises has donated more than $2 million to support various autism organizations, schools and centers in providing services, scholarships, research, treatment, advocacy and resources for families.
“The Pieces of Hope for Autism campaign is our largest company-wide initiative, and its positive impact means the world to our Covelli family,” said Sam Covelli, Owner/Operator of Covelli Enterprises. “We know the autism community has faced many challenges over the past year due to financial burdens, navigating virtual learning, and much more. We are humbled to be able to give back to those with autism in the communities we serve at a time when the need is so great.”
Autism Speaks will also benefit during the month of April from the company’s 'Round Up Program,' which allows customers to round up their order total to the next dollar for the cause.
“At Autism Speaks, we’re committed to fostering kindness and inclusivity in local communities for those on the spectrum,” said Valerie Paradiz, Autism Speaks' vice president of services and support. “We can’t do it without supporters like Covelli who bring us one step closer to a vision of a world where people with autism can reach their full potential.”
Cookies can be purchased at participating Panera locations, online or on the Panera app. Those who purchase cookies from the ‘Pieces of Hope’ campaign are encouraged to share photos of their cookies on social media with the hashtag #everycookiecounts.