Olé! Latin Festival takes over Main Street

A crowd dances to live music at Saturday’s Latin Festival. Allen Wallace photos.

A visitor transported Star Trek style to Columbia’s Main Street Saturday afternoon might have thought they’d been beamed instead to Colombia, Caracas, Lima, San Juan or Mexico City.

The Main Street Latin Festival, a capital city tradition since 2004, returned with a day of food, drinks, arts, dances and music for the whole family, and thousands of people came to enjoy the party.

Food from numerous countries and cultures was available for all to sample, whether it was a new experience or a taste of home.

“We just had some Peruvian food and it was so good,” said Jenny Hooper, a University of South Carolina student who joined her roommates in attending the festival for the first time. “The music is really great too.”

Priulo Y La Tribu, Los DPR, Joe Garcia y Su Ritmo Con Clave, and more Latin salsa, merengue, reggaeton and grupero musicians kept the crowd dancing all day and into the night, with those familiar with the music and those new to it joining in side by side.

A portion of the proceeds from the festival go to support Latino Communications Community Development Corporation, a Columbia-based nonprofit which helps families achieve financial stability and independence.

Information on the 2020 festival will be posted at mainstreetlatinfestivalsc.com.

Categories: Arts & Entertainment, Columbia, Richland County