Broadway in Columbia announces Wicked is coming to Koger Center
Broadway in Columbia has announced that one of Broadway’s biggest hits will be coming to Columbia’s Koger Center for the Arts as part of the new 2019-2020 season. Wicked will be premiering in Columbia, with shows running for three weeks (Jan. 22 to Feb. 9). The event has been identified as the “largest undertaking in the history of the series.”
Daniel Hampel, of Broadway in Columbia said they have been working on bringing the play to Columbia for more than five years. “Wicked will anchor another spectacular offering of Broadway hits this upcoming season. It is a testimony to the growing significance of Columbia as a truly emerging center for arts and entertainment,” he said. “It is very exciting to have an event of this magnitude right in our own backyard.”
According to Hampel, the recent installation of a new grid system has enabled the Koger Center to hold such a show. “With this significant technical investment, it is now possible for large shows such as Wicked to come here. These shows are simply enormous and require a great deal of sophisticated capabilities for a venue to host them. The Koger Center is now fully capable of that,” he said.
The show is expected to bring a substantial economic boost to the area. Based on a statistical analysis by The Broadway League, the local economic impact of Wicked in Columbia is estimated to reach nearly $15 million. The estimate includes the impact generated by patrons, tourism, hotels, dining, parking, and more. It also includes the cost of local supplies and labor involved in the production.
This season of Broadway in Columbia will also feature the return of CATS – which is returning for the first time in more than a decade. More information can be found at broadwayincolumbia.com.