Panera’s Pieces of Hope campaign to benefit South Carolina Autism Society
Covelli Enterprises, the largest franchisee of Panera Bread, is partnering with the South Carolina Autism Society during April to launch its ‘Pieces of Hope for Autism’ cookie campaign in honor of Autism Awareness month. Now through Sunday, April 14, 100 percent of the proceeds from all ‘Pieces of Hope’ cookie sales will be donated to the cause.
According to Panera officials, the puzzle piece cookie has been specifically designed to represent the symbol for autism and will be sold in all 19 cafes in Columbia, Charleston, Florence, Myrtle Beach, Hilton Head, Bluffton and Aiken.
“The ‘Pieces of Hope for Autism’ campaign is our largest company-wide initiative that we host every year. It involves more than 215 participating Panera locations in eight states and the hard work of more than 450 bakers to create these special life-changing cookies,” Owner Sam Covelli said. “We put everything we have behind this one-week campaign because our cookies have made such a significant difference for our partners and those with autism within the communities we serve.”
Autism Society of South Carolina will also benefit during the whole month of April from the company’s Round Up Program, allowing customers to round up their order total to the next dollar.
The cookie consists of Panera Bread’s shortbread topped with sweet white icing and an edible sugar puzzle piece decal. It is made free of artificial colors, additives or preservatives.