New Columbia Panera with drive-thru, free giveaways on opening day

Panera in Columbia’s Vista.

There’s a new Panera coming to the Midlands, and this one has a drive-thru.

The seventh Columbia-area Panera will be holding its grand opening Tuesday, at 1321 Roberts Branch Parkway, off Killian Road.The new location will be equipped with a drive thru and kiosk ordering. The services are part of Panera 2.0, an initiative aimed at improving customer experiences through technology.

As part of the grand opening celebration, Panera will be partnering with Serve and Connect.  All funds collected from Panera’s change Roll-Up program during January will be donated to the organization, to help bridge the gap between community wellness and local law enforcement officers.

There are multiple giveaways the store will be offering the first three days it’s opened:

Opening day (Tuesday):
-The first 50 dine-in customers starting at 6 a.m. will receive free You-Pick-Twos for a year.
-The first 500 customers through the drive thru starting at 6 a.m. will receive a free Panera Car Coaster stone.
-The first 500 customers starting at 10 a.m. will receive a free coffee travel mug along with two weeks of free coffee refills.
-Customers will receive a $5 gift card with the purchase of a You-Pick-Two to use on future visits.

Wednesday:
-Customers will receive a $5 gift card with the purchase of a You-Pick-Two to use on future visits
-The first 500 customers through the drive-thru starting at 6 a.m. receive a free Panera Pop Socket

Thursday:
-Receive a free pastry with the purchase of a pastry (limit of three free pastries per transaction)

Categories: Business, Columbia, Lexington County

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