Nordstrom Rack brings discounted designer brands to Columbia retail center

With about 60 shopping days until Christmas, Columbia residents flooded into the area’s newest retail destination Thursday afternoon for a special preview event. Dozens more waited excitedly in line Friday morning as Nordstrom Rack on Harbison Boulevard officially opened to the public.

Shoppers quickly filled Columbia's retail destination Thursday during a preview event. (photo by Rachel Ham)

Shoppers quickly filled Columbia’s newest retail destination Thursday during a preview event. (photo by Rachel Ham)

Nordstrom Rack anchors the recently renovated Harbison Court and gives shoppers discounts on popular national brands carried at Nordstrom and other major retails. The Seattle-based company moved into the former Barnes and Noble building and opened its second Nordstrom Rack in South Carolina.

Company spokesperson Nicole Smith said Columbia was an ideal place to “further grow (Nordstrom’s) presence in South Carolina.”

“We select locations where we believe we can do good business and have an opportunity to serve more customers. We want our stores to be as convenient and accessible as possible,” she said.

Sisters Taylor and Jen Quindlen were among those who received an invite to the preview event Thursday.

“When we got the invite in the mail, we put it on the calendar,” said Jen Quindlen, a senior at Dutch Fork High.

Taylor Quindlen, a sophomore at the University of South Carolina, said she was looking forward to seeing if Nordstrom Rack had “something different” to offer than surrounding retail chains.

“I’m interested to see the brands they carry,” Jen agreed.

Nordstrom Rack opened in Harbison Court just in time for Christmas shopping. (photo by Rachel Ham)

Nordstrom Rack opened in Harbison Court just in time for Christmas shopping. (photo by Rachel Ham)

Nordstrom Rack, the off-price retail division of Nordstrom, features designs like dresses by Free People, accessories from Kate Spade and Betsy Johnson and menswear from English Laundry. The store also carries a full selection of shoes and kids clothing, and all items are discounted by 30 to 70 percent.

The first customers through the door Friday morning had the chance to win gift cards, a shopping spree and early access to shop newest arrivals.

Smith said 45 to 50 jobs were created by the new store.

The Columbia store opened about three weeks after the Greenville location. District Manager Joe Greco said a Charleston store is coming next year.

Store hours at the Nordstrom Rack on Harbison are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sunday. People can follow @ColumbiaSC_Rack on Twitter to learn about merchandise arrivals, promotions and events.

Categories: Business

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