Senior Resources unveils new website for organization’s rebranding
Senior Resources Inc., an advocacy group and program provider to hundreds of senior citizens in the Midlands, unveiled the rebranding of its organization and new website Wednesday. The changes are all apart of the nonprofit’s goal of advancing its mission of “empowering seniors to remain healthy and independent.”
“We are excited to reveal our new image because it does a great job of telling the story of the work we do,” said Senior Resources Executive Director Pam Dukes. “The needs of our seniors tend to go unnoticed when they can no longer advocate for themselves. Our new brand identity makes sure that our community can see the need for the services we provide, and the need for greater funding for senior issues.”
Senior Resources has served the Midlands for 47 years, and in that time the organization has been able to offer a variety of health and well-being services like homecare, senior companions, pet pals and its meals-on-wheels program. Additionally, more than 1,200 volunteers assist with meals-on-wheels services.
“We couldn’t do what we do without them,” Dukes said.
Despite increasing efforts, Dukes said the organization continues to have needs that outweigh the resources they can provide. The organization has a wait list of 150 seniors because of the lack of funding it receives. Dukes wants that to change.
“My goal is to eliminate our waiting list,” she said.
The organization reaches out to organizations that offer funding opportunities as well as private donors for donations. The nonprofit received a grant from Walmart totaling $48,000, its largest ever. It also earned a $43,000 grant from the city of Columbia through the city’s Community Development Block Grant program to help seniors who reside within the city limits. Those grants helped reduce the waiting list from 200 people to 150.
“We are really the safety net for seniors in the community,” Dukes said.