Midlands Convention Bureau hires new director of communications
The Midlands Authority for Conventions, Sports & Tourism recently hired its newest spokesperson. The organization selected Andrea Mensink to be director of communications.
“We could not be happier to have Andrea join our team,” said Bill Ellen, president and CEO of MACST. “Her extensive knowledge of marketing and communications, coupled with her passion for the tourism industry, make Andrea an invaluable asset in supporting the mission of our organization.”
Mensink recently worked at the Tacoma Regional Convention & Visitors Bureau in Washington state as director of marketing and communications. She had been promoted from business development manager after five years. In her position, she lead a successful new brand and marketing campaign for the bureau. Mensink said she spent the previous three years working with a small in-house team researching and testing the brand.
“We looked at every component of a brand: personality traits, brand essence, brand icons, messaging, logo elements, etc,” she said. “It was not an easy task but we successfully accomplished it.”
Mensink’s first job in the hospitality industry was as the assistant general manager for the former Heritage Inn & Suites in Rochester, Minnesota. She attended the University of Wisconsin — River Falls where she received a bachelor’s of science in marketing communications and another in professional and organizational communications. Her efforts led her to be named a “30 under 30” recipient by Destination Marketing Association International.
Mensink will lead a regional, national and international public relations campaign for all of Columbia, as well as promote the benefits and importance of tourism to the community. She hopes to build relationships throughout the community to highlight the best of the Midlands, including restaurants, attractions and lifestyle.
“Travel media and visitors alike are increasingly looking for the ‘human interest’ stories that give a destination a sense of place,” Mensink said.
Since moving to Columbia, Mensink and her family have had the opportunity to explore much of the city. She thrilled to arrive at a time when new construction and a bustling atmosphere reflects the growth and future of Columbia.
“That is what I am most excited to promote: the sense of excitement and discovery,” she said. “I think the Columbia Authority/CVB’s current marketing campaign says it all: it’s the new southern hot spot.”