Vista’s Wet Willies hosts fundraiser for Breast Cancer Awareness Month

By Karamie Sullivan

October is breast cancer awareness month, and Wet Willies, on Gervais Street in the Vista, is using this month as a way to raise money for one of the nation’s top breast cancer awareness proponents. The Susan G. Komen Foundation has received more than $170,000 from all the Wet Willie’s locations collectively since 2011. This year, the Midlands location is in the midst of adding to that number, through their “Koozies for Boobies” fundraiser.

This fundraiser is a customer and staff-driven event. According to Wet Willie’s spokeswoman Joe Ann Brandt, it really “hits home” for a lot of customers. “We’ve had people come in and just burst into tears when they see all the pink for breast cancer,” said Brandt. She believes that this fundraiser allows people currently going through breast cancer, along with survivors, to see that they are acknowledged and loved. “Even our employees get really into this, I mean who doesn’t know someone who has been affected by breast cancer,” she said.

The Columbia location is selling t-shirts, pink ribbon koozies, jelly wristbands and pink coolies to raise funds for Komen.

According to Brandt, the Wet Willies chain, based in Savannah, has several new locations set to open in the near future. With the additional locations soon being added, the corporate headquarters team hopes that they will be able to provide additional money to the fundraiser down the road.

It’s just so wonderful to know we have a base of people who care about this, this much,” said Brandt.